The thing that differentiates a good idea from a great one is if it’s actually worth your time, energy, and resources to pursue. You have to take that 30-thousand-foot view of something and determine if it’s a good idea or if it will just leave you frustrated and anxious about the potential unintended consequences of pursuing something you shouldn’t have.

As a nonprofit leader, you are always striving to create a social impact. Marketing is about mission amplification and you need a megaphone. It’s not just for corporate giants; it's the lifeline that connects passionate organizations with the people who can help them create real change. 

Ever feel like your marketing message gets lost in the noise? The secret to standing out isn't just knowing your audience – it's understanding exactly what your brand is and why people should choose you over everyone else.

Sometimes marketing can feel overwhelming. With countless platforms, tools, and "expert advice" floating around, it's easy to get lost in the noise. But here's the thing: you don't need to do everything. If you can nail these five fundamental strategies, you’ll be well on your way to a fantastic start! 

Before you pour your heart (and savings) into launching a new product or service, there's one crucial question you need to ask yourself: Does anyone actually want this thing? Smart entrepreneurs know the secret to success isn't just having a great idea – it's methodically validating market demand through everything from coffee shop conversations with potential customers to strategic pre-sales campaigns before investing serious time and money.

You've sweated through the strategic planning process, so you're ready to take over the world, right? Not so fast. Even the most brilliant plan will fall flat if you don't have the right systems in place to track your progress and course-correct when needed. That's where Key Performance Indicators (KPIs) come in to help you steer your company towards sustainable growth and success.

A strategic plan isn't just a fancy document for nonprofits or big corporations—it's the GPS your business needs to chart the best course toward your goals and keep everyone on your team headed in the right direction. Like a trusted advisor that grows with your business, a well-crafted strategic plan is what separates the businesses that truly thrive from those that just get by.