The difference between a scandal and a well-handled incident is having a crisis communication plan. Because when a crisis hits, you don't have time to figure out who says what to whom.

You know that feeling when your inbox, your board, and your program teams are all pulling you in different directions? The urgent requests, critical needs, and passionate advocates for different programs seem to never end. It’s not sustainable. 

Knowing you need a vision statement and actually creating one that sticks are two very different things. So, let’s dive into what goes in to actually creating one.

Pricing can make or break your business. Set your prices too high, and customers walk away. Too low, and you're leaving money on the table — or worse, operating at a loss. So how do you know if you've got it right?

Managers make 70 decisions a day, equaling a little over 16,000 business decisions a year. That’s no small feat.  Making that many high-level decisions comes with a significant amount of responsibility. 

I recently did something that was equal parts exciting and nerve-wracking. And it pushed me out of my comfort zone. And you know what? I survived! and I think it actually went well.

The thing that differentiates a good idea from a great one is if it’s actually worth your time, energy, and resources to pursue. You have to take that 30-thousand-foot view of something and determine if it’s a good idea or if it will just leave you frustrated and anxious about the potential unintended consequences of pursuing something you shouldn’t have.

As a nonprofit leader, you are always striving to create a social impact. Marketing is about mission amplification and you need a megaphone. It’s not just for corporate giants; it's the lifeline that connects passionate organizations with the people who can help them create real change. 

Ever feel like your marketing message gets lost in the noise? The secret to standing out isn't just knowing your audience – it's understanding exactly what your brand is and why people should choose you over everyone else.

Sometimes marketing can feel overwhelming. With countless platforms, tools, and "expert advice" floating around, it's easy to get lost in the noise. But here's the thing: you don't need to do everything. If you can nail these five fundamental strategies, you’ll be well on your way to a fantastic start! 

Before you pour your heart (and savings) into launching a new product or service, there's one crucial question you need to ask yourself: Does anyone actually want this thing? Smart entrepreneurs know the secret to success isn't just having a great idea – it's methodically validating market demand through everything from coffee shop conversations with potential customers to strategic pre-sales campaigns before investing serious time and money.