Pricing can make or break your business. Set your prices too high, and customers walk away. Too low, and you're leaving money on the table — or worse, operating at a loss. So how do you know if you've got it right?

Managers make 70 decisions a day, equaling a little over 16,000 business decisions a year. That’s no small feat.  Making that many high-level decisions comes with a significant amount of responsibility. 

I recently did something that was equal parts exciting and nerve-wracking. And it pushed me out of my comfort zone. And you know what? I survived! and I think it actually went well.

The thing that differentiates a good idea from a great one is if it’s actually worth your time, energy, and resources to pursue. You have to take that 30-thousand-foot view of something and determine if it’s a good idea or if it will just leave you frustrated and anxious about the potential unintended consequences of pursuing something you shouldn’t have.